module 7 of 8
Once your media team can reliably shoot, edit, and post, the next level is strategy: measuring whether your content actually works, building a sustainable content system instead of last-minute scrambles, telling a multi-year impact story that wins the FIRST Impact Award, and learning from the teams who have done it best. This module covers analytics-driven content strategy, building a media pipeline that survives graduation, deep-diving the Impact Award as a storytelling discipline, and concrete case studies from top FRC teams.
Advanced Techniques & Case Studies closes the Media, Branding & Outreach guide as module 7 of 8, after Common Mistakes & Troubleshooting. Its 4 lessons are about 145 minutes of the guide's ~15 hours.
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you can read them out of order, nothing is locked
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This is the Media, Branding & Outreach one: 4 lessons, about 145 minutes. The modules below share the name over completely different material.
| no. | module | lessons |
|---|---|---|
| pre | Foundations: Visual Storytelling Basics | 3 |
| 01 | Building Your Team Brand & Identity | 3 |
| 02 | Content Creation: Photo, Video & Graphic Design | 3 |
| 03 | Digital Presence: Social Media & Website | 3 |
| 04 | Outreach, Awards & Sponsorship | 4 |
| 05 | Worked Examples & Mini-Projects | 5 |
| 06 | Common Mistakes & Troubleshooting | 4 |
| 07 | Advanced Techniques & Case Studiesyou are here | 4 |