module 1 of 8
A strong brand makes your team instantly recognizable at events, online, and to sponsors. This module covers logos, colors, fonts, brand guidelines, and how to stay consistent while respecting FIRST's trademark rules.
Building Your Team Brand & Identity is module 1 of 8 in the Media, Branding & Outreach guide. It picks up where Foundations: Visual Storytelling Basics left off and hands over to Content Creation: Photo, Video & Graphic Design. Its 3 lessons are about 90 minutes of the guide's ~15 hours.
what is behind this tab
you can read them out of order, nothing is locked
| no. | module | lessons |
|---|---|---|
| pre | Foundations: Visual Storytelling Basics | 3 |
| 01 | Building Your Team Brand & Identityyou are here | 3 |
| 02 | Content Creation: Photo, Video & Graphic Design | 3 |
| 03 | Digital Presence: Social Media & Website | 3 |
| 04 | Outreach, Awards & Sponsorship | 4 |
| 05 | Worked Examples & Mini-Projects | 5 |
| 06 | Common Mistakes & Troubleshooting | 4 |
| 07 | Advanced Techniques & Case Studies | 4 |