Media, Branding & OutreachModule 1 of 8

Building Your Team Brand & Identity

A strong brand makes your team instantly recognizable at events, online, and to sponsors. This module covers logos, colors, fonts, brand guidelines, and how to stay consistent while respecting FIRST's trademark rules.

Building Your Team Brand & Identity is module 1 of 8 in the Media, Branding & Outreach guide. It picks up where Foundations: Visual Storytelling Basics left off and hands over to Content Creation: Photo, Video & Graphic Design. Its 3 lessons are about 90 minutes of the guide's ~15 hours.

3 lessons~90 min29 lessons in this guide

Start with lesson 1 All of Media, Branding & Outreach

In this module

3 lessons

01Why Branding Matters in FRCUnderstand what a brand actually is and why a consistent identity is one of the highest-leverage things a non-technical subteam can do for its team.25 min read

02Designing a Logo, Color Palette & FontsLearn the practical mechanics of creating a logo, choosing a small color palette, and selecting fonts that survive embroidery, printing, and the web.35 min read

03Writing a Brand Guidelines DocumentCapture all your branding decisions in one shareable document so the brand survives graduating seniors and stays consistent across every member.30 min read

Previous moduleFoundations: Visual Storytelling Basics

Next moduleContent Creation: Photo, Video & Graphic Design

All 8 modules in Media, Branding & Outreach

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