Branding, media, and community impact.
The Media, Branding & Outreach branch is the non-mechanical engine of an FRC team: it shapes how your team looks, sounds, and shows up in the world. This department owns your visual identity, social media, photography and video, website, community outreach, and the swag and pit culture that make competitions feel alive. Done well, it directly fuels sponsorship dollars and award wins like the FIRST Impact Award.
nobody reads these in order, that is fine
modules
8
lessons
29
reading time
15hours
mastered
0per cent
reading is free, no account needed
the path
A start-here primer on the photography, video, and graphic-design fundamentals every media-outreach newcomer needs before producing team content. Learn how to compose a shot, lay out a clean graphic, and speak the language of cameras and editing, with concrete examples tied to capturing your FRC robot, your team, and your competition season.
A strong brand makes your team instantly recognizable at events, online, and to sponsors. This module covers logos, colors, fonts, brand guidelines, and how to stay consistent while respecting FIRST's trademark rules.
This module turns you into a content machine: shooting great photos and video at events, editing them, and producing professional graphics for buttons, sponsor packets, and social media.
Your online footprint is how the world finds you between competitions. This module covers a sustainable social media strategy, building and maintaining a team website, and keeping your Blue Alliance profile current.
This module connects media and branding to real-world impact: running community outreach and demos, winning the FIRST Impact Award, and turning your story into sponsorship dollars.
Stop reading about media work and start shipping it. This module is a series of buildable, end-to-end mini-projects you can complete in a single meeting or weekend: a real match-day photo workflow, a 60-second highlight reel cut in free software, a CAD-to-render robot reveal, a one-page press release for a local paper, and a script that pulls your match results from The Blue Alliance API. Every project lists the exact tools, real settings, sample copy, and working code so a new student can follow along and produce something publishable the same day.
The fastest way to get good at media and outreach is to stop making the same avoidable mistakes everyone else makes. This module catalogs the real pitfalls FRC media teams hit — blurry photos, copyright-struck videos, posting a minor's name against FIRST policy, missing the Impact Award character limits, and dead sponsor logos — and gives you a concrete debugging workflow and fix for each. Treat it as a pre-flight checklist before you shoot, post, or submit.
Once your media team can reliably shoot, edit, and post, the next level is strategy: measuring whether your content actually works, building a sustainable content system instead of last-minute scrambles, telling a multi-year impact story that wins the FIRST Impact Award, and learning from the teams who have done it best. This module covers analytics-driven content strategy, building a media pipeline that survives graduation, deep-diving the Impact Award as a storytelling discipline, and concrete case studies from top FRC teams.
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