Media, Branding & OutreachModule 4 of 8

Outreach, Awards & Sponsorship

This module connects media and branding to real-world impact: running community outreach and demos, winning the FIRST Impact Award, and turning your story into sponsorship dollars.

Outreach, Awards & Sponsorship is module 4 of 8 in the Media, Branding & Outreach guide. It picks up where Digital Presence: Social Media & Website left off and hands over to Worked Examples & Mini-Projects. Its 4 lessons are about 130 minutes of the guide's ~15 hours.

4 lessons~130 min29 lessons in this guide

Start with lesson 1 All of Media, Branding & Outreach

In this module

4 lessons

01Community Outreach & Spreading the FIRST MissionPlan outreach that genuinely advances FIRST's mission to inspire young people in STEM, and document it well.35 min read

02Running Demos, Workshops & Pit/Swag CultureExecute great demos and workshops, and use buttons, swag, and a memorable pit to build connection and brand recognition.30 min read

03Winning the FIRST Impact AwardUnderstand the most prestigious FRC award and how your media, branding, and outreach come together to win it.35 min read

04Turning Media into SponsorshipUse your brand, content, and outreach record to attract, pitch, and retain sponsors that fund the team.30 min read

Previous moduleDigital Presence: Social Media & Website

Next moduleWorked Examples & Mini-Projects

Jargon check

FRC terms used in Outreach, Awards & Sponsorship

Impact AwardFRC's most prestigious award (formerly the Chairman's Award), honoring the team that best embodies FIRST's mission and impact.

All 8 modules in Media, Branding & Outreach

Department overview